Holi, the festival of colours, which is one of the most exciting festivals celebrated in India is here. It's time to celebrate this vibrant festival with family and friends. Relish the sweet and slavoury taste of gujiya, smear your loved ones with colours and bid goodbye to chilling winters this Holi and get involved in fun and merrymaking. Jr NTR wishes his fans on the occasion of Holi; Shares an adorable PHOTO with family; Check it out 0 Tollywood star Jr NTR took to his Instagram space and wished his fans, a happy Holi, by sharing. Moreover, the occasion occurs a week before the main celebration all around the country. Holi in Allahabad. In Allahabad, the festival takes place for two days. On the first day, the general public celebrates with colors and on the second day, the Vyapari Mandal (merchandisers) plays Holi on the streets of Allahabad. The Vice President of India, Shri M. Venkaiah Naidu has greeted the people on the auspicious occasion of Holi. In a message, he said that, this festival of colors is a time to come together and rejoice in the spirit of unity, brotherhood and affection. Holi Festival is a spring festival, also known as the festival of Colours and Love. It is an important festival to Hindus and celebrated at the end of the winter season on the last full moon day of the lunar month which usually falls in March or sometimes in late February.

• Leave On The Occasion Of Holi
• On The Auspicious Occasion Of Holi
• Occasion Of Holi

• Posted on June 14, 2019
• Category : Entertainment, Festival, mythological tales

Holi, also known as the festival of colors is known to be one of the most celebrated festivals in Hindu Mythology.

May the God of colors fill the life of one and all with the color of love, joy, & bliss

Initial Remarks

Every festival has a unique allure. However, Holi is the brightest and most charismatic festival of Hindu religion and it is an annual festival that has noteworthy importance in the life of one and all.

On the day of Holi, the sky & surrounding immerse in red, pink, yellow, green, blue, and many other colors. Thereby, it is the festival which pulls people from different region and religion to come together and indulge in feelings of love & purity despite their differences.

The festival of Holi falls on the Full moon Day in the Phalgun month. Further, according to the Gregorian calendar, this festival comes at the end of the month of February or in the month of March.

The markets have plenty of colorful shops so that shopkeepers could offer onlookers everything they need for the celebration. Also, after the celebration, the streets have a coat of colors that wash off only after an amount of time.

One other significant factor about Holi is Bhang. Further, people from the northern region offer and serve Bhang and Kanji drink on the occasion of Holi and it is one of the major highlights of the festivity. Moreover, Bhang is a mixture of cannabis leaves and buds. Moreover, people make a paste out of it and mix in foodstuff and drinks.

This festival has a majority of regional differences that would receive their mention in the paragraphs below.

Meaning of Holi

Holi is an ancient festival of Hindu religion. It has a unique recognition across the globe because of the socio-cultural diversity it offers and the grand celebration that takes place on the day of the festival.

Alongside India, countries like South Africa, United Kingdom, the United States, Malaysia, and Nepal also celebrate the festival of Holi with great zest.

Significance of Holi

The festival of Holi has an association of tales of legends Vishnu, Krishna, and Kama & Rati.

It is a festival with various cultural differences among Hindu regions in the Indian subcontinent. This day is a reminder to get rid of past errors and fill the hearts with love, joy, and festivity. Thereby, it is the day to indulge yourselves in colors. On this day, people forget the mistakes of others and forgive each other. Holi is also the mark of commencement of the spring season.

History behind the Celebration of Holi

The account behind the celebration of Holi has legend Vishnu and his incarnation associated with it.

In accordance with the Hindu mythological tales, the demon king Hiranyakashipu wants one and all to worship him before any God. His son, Prahalad is a true devotee of Lord Vishnu.

Prahalad refuses to worship Hiranyakashipu over Lord Vishnu. Thus, Hiranyakashipu orders his sister Holika to sit in blazing fire with Prahalad in her arms. Holika had been granted with boon which makes her immune to fire.

However, when she sits in the fire with an evil wish, God saves Prahalad and she gets burned to death because her boon is applicable only when is she alone. Since the day, people light huge bonfire near temples and offer their prayers to Holika. The very next day comes to the celebration of Holi.

Tradition and Festivity of Holi

The festivity of Holi takes place typically for two days. However, people across India prepare for this festival 20 days prior to the festival. Women from every family prepare foodstuffs like numerous varieties of papad, Chips, Dahi Vada, Gujiya, Gulab Jamun, Shakkar Para, Namak Para, and uncountable other local delectable dishes.

Holika Dahan

The celebration of Holi would always be a little extra special for everyone as it falls after extremely cold winters and before heating summers. Thus, this is a perfect time for every kind of celebration across the country. In the soothing sun of ending February or starting March, women make homemade snacks in groups.

On the first day of celebration known as Holika Dahan, people worship the bonfire. Similarly, the celebration occurs in the night. Thus, people come out of their house and offer Gujiya and Papad to the huge bonfire which is called Holika.

Leave On The Occasion Of Holi

People prepare the huge bonfire with woods two days prior to the celebration of Holika Dahan. Moreover, The Puja of Holika Dahan takes place on a special time in accordance with the Hindu calendar. Hence, Holika Dahan is celebrated on a full moon lunar day known as Purnima Tithi.

The bonfire is set near temples and in open areas to allow a large group of people to come over and offer prayers to Gods. Consequently, every family prepares Holi special food before the day of Holika Dahan and later in the evening, they offer it to the bonfire.

It is an auspicious day that people celebrate after sunset. Similarly, the time of Holika Dahan varies as per the time of sunset around the country. Nonetheless, the Puja of Holika Dahan must take before the end time of Bhadra Tithi.

The celebration of Holika Dahan from the city of Mathura, Vrindavan, Delhi, Lucknow, and Allahabad are the most popular.

Holi In Hindu Mythology-

The celebration of Holi brings a lot of excitement and bliss.

Children, women, and men all are filled with immense joy to celebrate this festival. On this day, families get up early in the morning and worship Lord Krishna and seek his blessings. Likewise, as the day starts, families and other people play with powder colors.

In the contemporary era, people include playing Holi with powder color as well as with water. Besides, the custom of playing with Rang and Abeer (powder color) is a must in Hindu tradition. Hence, it is often referred to as to ward off the negativity on the auspicious day of Holi.

People from nearby localities come to play Holi with friends and family. However, after playing Holi for the entire day, everyone returns to their home for cleaning the clothes and taking a bath. In addition, in the evening, everyone wears fresh new clothes and visit their relatives and friends. Also, they serve sweets and exchange gifts.

Delectable Offerings and Dishes on Holi

On Holi, people especially visit each other’s place to taste the delectable foodstuff cooked on the occasion. Furthermore, women of the families begin preparing the snacks for Holi 10-15 days prior to the actual celebration. Thereby, here is the list of eatables that are a major attraction on Holi.

Sweets- Gujiya, Malpua, Shakkar Para, Ras Malai, Peda, PuranPoli, and Kheer.

Drinks- Kanji, Thandai, Sherbat, Lassi, and Jal Jeera.

Snacks- Dahi Vada, Papdi Chaat, Pakodi, Samaosa, and ChanaMasala.

Meals- Dhuska, Puri Vegetable Curry, Matar Pulao, and paneer Curry.

Celebration of across the Country

The celebration of Holi has a wide range of variety. People from different regions, celebrate it in different traditional ways. However, there are some majorly popular customs which are as follows-

Celebration in Mathura and Vrindavan

In Hindu mythological tales, Vrindavan is the place where Lord Krishna spends his childhood. Besides, the festival of Holi has a significant belief of love and joy for the people of Vrindavan and Mathura.

It is a week-long celebration in Vrindavan’s Banke Bihari temple on the occasion of Holi. Moreover, the celebration commences with throwing flowers and it is known as the “Phoolon Wali Holi”. Furthermore, it falls two-three days before the main celebration.

The festivity commences on the next day of the main celebration of Holi. Thus, on the main day, people throw colors on each other and celebrate with great zeal.

The celebration later moves to Mathura at around 3-4 p.m. in the noon and concludes the next morning.

Lathmar Holi

Festival’s celebration in the form of Lathmar Holi takes place in Barsana and Nandgaon.

Here, on this day, women beat their men with thick sticks. Moreover, the occasion occurs a week before the main celebration all around the country.

Holi in Allahabad

In Allahabad, the festival takes place for two days. On the first day, the general public celebrates with colors and on the second day, the Vyapari Mandal (merchandisers) plays Holi on the streets of Allahabad.

Thereby, the ripped clothes and colors on the streets on the next day are proof of their immense fervor for celebrating Holi.

Special Places to Visit on Holi

Here are the top 5 Places a person may plan to visit to witness the grandeur of this celebration –

• Goa
• Mumbai
• Uttarakhand
• Jaipur- Udaipur

Ending Remark

People across the country pray for health and prosperity for their family. But, this festival falls at the time when fields incompletely blossom. Hence, on this day, farmers across India pray for a good harvest so that they offer enough good grains in the market.

Holi 2021 Date and Next Five Years

The festival of Holi is on 29th March in 2021. Holi Next Six Years-

On The Auspicious Occasion Of Holi

These were a few details about the festival of colors and you may also like to know about Astro Survey on Holi.

783 total views

Tags: Colorful festival, festival, Festival of Colors, Hindu Mythology, holi, Holi 2020, Holi 2020 Date

Holi, the festival of colours, is a day when the whole country is painted as vibrant as the rainbow and every home is abuzz with friends and visitors. To celebrate the occasion, brands this year have come up with not only colourful campaigns but also ones with strong messages.

Call for entries open for BuzzInContent Awards 2020 ENTER NOW

Be it Livpure’s message not to waste water during Holi, fbb voicing a strong point of view to stand up against bad-touch many women experience during the festival or Toppr’s cheerful campaign for those little ones who always have exams during this time, brands have come up with different messages and initiatives.

Livpure

#BinaPaaniHoliManani

India loves celebrating its festivals, especially Holi. But there’s a cost to these celebrations — massive wastage of water. Livpure aims to put an end to this wasteful aspect of one of the most loved festivals of India. Their new Holi campaign #BinaPaaniHoliManani seeks to create awareness around the rampant use of water balloons, which contributes greatly to the water wastage during Holi. The digital film uses kids, who face the major brunt of this problem, to make a statement against using water balloons. The campaign is conceived and conceptualised by Famous Innovations.

fbb

#BuraNaKhelo Holi Hai!

fbb is voicing a strong point of view on the occasion of Holi to stand up against bad touch many women experience during this festival. Fbb, the fashion hub, deep-dives into both these occasions and creates a campaign to promote an enjoyable and safe Holi for women.

Voicing out every women’s opinion, fbb has created a film featuring Mithila Palkar narrating the inner feeling of all women. The campaign urges men and women join hands with Mithila and create awareness to ensure that women are respected and made them feel safe in all circumstances. fbb is also giving out stickers at the stores to all its customers to help create more awareness about this initiative.

#BuraNaKhelo campaign will be amplified on digital media platforms of fbb with social media influencers such as Sayaani Gupta, Manav Chhabra, Awez Darbar, Shriya Pilgaonkar and over 20 personalities.

MP Birla Cement

#PichliHoliKaRangBaaqiHai

Holi is a celebration of brotherhood, forgiveness, new beginning and the love we feel for the people in our lives. These emotions and relationships are what make a home and instil in them stability, strength, integrity and love. MP Birla Cement has come up with a four-minute film on the occasion.

Based on a beautiful poem by radio presenter Neelesh Mishra who narrates a spouse’s longing for the presence of the significant other; the film pays allegorical homage to the love and longing that Krishna bore for Radha. The narrative is at once playful and passionate, describing the many festivities that the celebration of Holi entails, interspersed with the yearning of a wife to see her returning husband. Filled with several realistic interactions that are typical to Holi, the underlying message comes through subtly but surely—just as the gulaal colours our clothes and faces, it is the dear ones who colour our lives. Every individual in our families and circles adds a different hue to our journeys, some dark and some light, but it is these relationships that build us and make us who we are.

Toppr

#ThisExamSeasonCelebrateHoliJustLikeAToppr

Learning app Toppr has come up with a campaign with the theme, what do you do when exam preparations get in the way of Holi celebrations? It shows a child stuck at home as he has exams the next day, while his friends are playing Holi outside. He goes to the window when his friends cheer him up by showing him a mirror and a diamond like glass piece and multiple colours reflects on his dress. With the message, you find a way to spread the cheer like a Toppr.

Max Fashion

#HoliApnoWali

Uniting colours with love, fashion brand Max Fashion has introduced a Holi campaign, ‘Holi Apno Wali’. The concept of the film spins around how the colours of Max bring people together during Holi, irrespective of whether they like playing with colours or not.

Capturing the affectionate moments between siblings, the campaign revolves around a family of five rejoicing in the celebrations of Holi. The film focuses on the youngest member of the family who is running away from his sisters with a fear of getting coloured. A colourful twist is added to their playful bond when the sisters gift their brother trendy outfits instead of soaking him in multi-colours. Through this film, Max celebrates the true spirit of Holi by celebrating togetherness and spreading happiness with their stance — #HoliApnoWali

The film has been conceptualised by Lighstream, the branded content studio owned by Rainshine Entertainment.

Fanta

#NoBahanaHoli

Adding a splash of fun to the colourful festival of Holi, beverage company Coca-Cola India has unveiled a new campaign ‘Khelo Fanta Wali #NoBahanaHoli for its orange sparkling beverage — Fanta. The campaign in a playful manner reiterates the brand’s core promise of being the best companion for uninhibited playful fun this Holi.

The campaign reinforces how Fanta’s bold orangey taste helps teens to unlock their playful self, enabling them to shed their inhibitions. Teens today seem to face a lot of peer pressure and as a result go through painstaking effort to protect their curated personas, which can get in the way of maximising their enjoyment during festivals like Holi. Fanta reminds teens that it’s okay to let fun just be fun and that there is nothing wrong in just enjoying the moment to the fullest. In the two videos, Fanta’s brand ambassador Sara Ali Khan invites teens to shed their excuses and play their #NoBahanaHoli.

In addition to the digital and on-ground, the campaign will be supported by a Fanta #NoBahanaHoli selfie/video challenge through radio and digital platforms.

Indian Oil

Occasion Of Holi

#RangAnekPehchaanEk

IndianOil’s new digital topical film ‘RangAnekPehchaanEk’ on the occasion of Holi, commissioned by Madison Communications, conceptualised by Digi Osmosis, brings out a unique perspective, showcasing how every colour is identified with a tradition or ritual of the rich Indian culture but when these different colours blend together they represent India as a whole.

The campaign film depicts how in a country as culturally diverse as India, it is the simple expressions of colour that holds together a multitude of outlooks and traditions. When the colours blend together it is difficult to differentiate; metaphorically communicating the message to people that let us come together just like the colours and be identified as Indians first.